The Thought Leadership Project

Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order takers—they steer the ship when it comes to strategy. Listen in to learn what this type of power is, its impact, and how to get more of it.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington, formerly a practicing lawyer, is an executive coach, trainer, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 139: Listen in as Jay, Tom, and Curtis Hays do a LinkedIn deep dive. Curtis is the founder of collideascope, a digital marketing agency, and also the host (along with Tom) of the Bullhorns and Bullseyes podcast. This episode was recorded for Bullhorns and Bullseyes, but we thought it was a great conversation so we decided to re-publish it on The Thought Leadership Project. Enjoy!

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Connect with Curtis on LinkedIn

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington, formerly a practicing lawyer, is an executive coach, trainer, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discuss in this episode. Almost everyone in the legal industry who’s on LinkedIn is familiar with Laura, and her daily contract tip posts. Laura is a lawyer, and founder of How to Contract, a contract training business focused on helping lawyers and in-house contract teams learn real-world contract skills, and ContractsCon, a contract training conference.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Connect with Laura on LinkedIn

ContractsCon

How to Contract

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 136: Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay and Tom tackle a number of issues, including:

• What do the data show, in terms of how content is being consumed right now?

• What are the implications for creators of thought leadership?

• How is JD Supra is leveraging AI and how can individual content creators leverage it as well.

• Why is authenticity in content so important in the age of AI?

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Connect with Adrian on LinkedIn

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 135: In this episode, legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay and Tom. Scott shares the many lessons he’s learned while helping rainmakers make lateral moves in the legal marketplace, including the importance of consistent effort, truly understanding a client’s challenges, and collaboration. He also shares his perspective on the current state of the legal hiring market—and much more in this episode chock full of actionable insights.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Connect with Scott on LinkedIn

Scott’s Website

The Rainmaking Podcast

Scott’s New Book: The Rainmaker Confidential

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 134: In this episode, Jared Correia, founder or Red Cave Law Firm Consulting and podcaster extraordinaire, shares his expertise on how to run a small law firm like a business and grow it sustainably and profitably. Jared, Jay and Tom discuss Jared’s three-step system for growth, which involves establishing processes and systems, hiring effectively, and learning from data and analytics. At the end of the podcast, Tom and Jared delve into their passion for yacht rock, while Jay mostly stays silent and sips coffee, due to his ignorance.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Connect with Jared on LinkedIn

Jared’s Website

Legal Toolkit Podcast

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 133: Jay and Tom share and discuss content that inspired them in the last month. Learn how a famous Hollywood producer generates movie ideas (without trying) through “curiosity conversations.” Check out a private equity fund that isn’t afraid to have a clear and strong point of view in their writing. Discover what professional writers think matters in the age of AI. These and other topics are addressed in this content “favorite finds” episode.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Video: Brian Grazer Curiosity Conversations

Article: Own it Mentality

Article: Have Fun Writing Memos

Article: Do Marketing Metrics Matter?

Article: You Against the Writing Machines

Article: Write to Understand

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington, formerly a practicing lawyer, is an executive coach, trainer, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 132: Between the two of them, Jay and Tom have written thousands of LinkedIn posts, hundreds (perhaps 1,000+) long-form articles, and a number of books. In today’s episode, they unpack their writing processes, from how they generate ideas to how they edit their work, so you can learn from their experiences. Want to grab and hold the attention of a reader with your thought-leadership content? Get inspired and learn important lessons about writing for today’s attention-strapped readers in this episode.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington, formerly a practicing lawyer, is an executive coach, trainer, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Episode 131: Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in today’s episode, Jay and Tom make the case that firms should do much more—in essence, they should build a media company to become the go-to resource for a given industry or topic. They discuss examples of companies outside the legal industry that are already doing this, why it’s a valuable opportunity for law firms, and what would be required to pull it off.

Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Scott Becker Episode

Past episodes you may enjoy:

Episode 114: Alex Su Returns to the Pod

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.