The Thought Leadership Project

Episode 111: Jay Harrington and Tom Nixon riff on the benefits of becoming the type of person who “gets lucky” in business instead of being beholden to a strict strategy. They review 2022 trends and developments on LinkedIn, including the flood of Twitter creators flocking to LinkedIn and the selfie craze. And they address the importance of becoming known well to a particular audience versus being well known to the masses.

Episode 111: Optimizing for Serendipity, Twitter Creators Flood LinkedIn, Known Well v. Well Known

Jay Harrrington & Tom Nixon

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Reading & Resources

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn

Past episodes you may enjoy:

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Episode 103: The Power of a Content Niche

Episode 90: How to Take LinkedIn to the Next Level, with Alex Su

Episode 88: Playing the Long Game with Thought Leadership

Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis

Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader

Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

In this episode, former practicing lawyer turned legal recruiter J.B. Pullias, Senior Director with national legal recruiting firm VOYlegal, joins Jay and Tom to discuss the state of the legal job market and ways lawyers can position themselves effectively for new opportunities.

In this episode, BigLaw lawyer turned investor and author Adam Pascarella joins Jay and Tom to discuss his new book Reversed in Part: 15 Law School Grads on Pursuing Non-Traditional Careers. They discuss

- Why Adam wrote the book and his process

- How he got so many prominent former lawyers to participate in his project

- And some of the key takeaways from the book for lawyers who may be looking to transition out of law practice.

Episode 109: Adam Pascarella Talks About His New Book and Lessons for Lawyers Looking to Pivot

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• Adam’s Book: Reversed In Part

• Connect with Adam on LinkedIn

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

There is a lot of conventional wisdom out there about every marketing topic, and LinkedIn is no different. In this episode, Jay and Tom give their “hot takes” on some of the most common forms of LinkedIn conventional wisdom. Sometimes they agree with the standard advice, other times they suggest an unconventional approach—and in some instances they disagree with one another. Give this episode a listen to hear their take on how often to post, quality v. quantity, personal v. professional posts, going viral, and much more.

Episode 108: Hot Takes on LinkedIn Conventional Wisdom

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

We had our first law school professor join the podcast as a guest, and Jay was worried that he was going to get subjected to the Socratic Method. In this week’s episode, Jonah Perlin, former Williams & Connolly associate and now Georgetown Law professor, talks with Jay and Tom about:

- The robust legal community on Twitter

- How he got into podcasting and what he’s learned (and gained) in the process

- What other lawyers need to know about becoming a law school professor

Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• Connect with Jonah on LinkedIn

• How I Lawyer Podcast

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

Marketing conventional wisdom: Find the buyers in your market with an immediate need and get them into a “funnel” by using scarcity and urgency tactics. While that approach may work for selling paper towels, it’s no way to sell sophisticated professional services. In this episode, Jay and Tom describe an alternative, known as the 95:5 Rule of marketing. It’s all about building trust with an audience when they don’t have an immediate need for your services, so that when they do they naturally think of you. In short, it’s farming not hunting. Listen in to learn more about the 95:5 Rule and hear Jay and Tom describe how to use it to improve your marketing.

Episode 106: The 95:5 Rule and How to Use it in Your Marketing

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• The 95:5 Rule Article: https://www.marketingweek.com/peter-weinberg-jon-lombardo-95-5-rule/

• Jay’s case law Breakdown LinkedIn post: https://www.linkedin.com/posts/jayharrington_lets-face-it-many-legal-blog-posts-are-activity-6909089078672039936-PLlL

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

Strategy plans, marketing plans, business development plans…they can be useful, but they can also be a form of procrastination. Some people spend so much time planning they never take action. In this episode Jay and Tom discuss a simple framework for marketing and business development based on:

• Who your ideal client is

• Where your ideal client spends their time and attention

• How to get in front of your ideal client

Episode 105: The Who, Where and How of Marketing and Business Development

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• Tim Ferriss Podcast on Web 3

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

Jay and Tom intended to talk about some of the newest content creation tools that platforms like LinkedIn have made available (and they do get to that), but this turned into a much more wide-ranging discussion about the emergence of Web 3 and what many people are calling the Golden Age of the creator economy. Tune in to listen to Jay and Tom riff about where we’ve been and what’s coming next for content creators in a more decentralized digital landscape.

Episode 104: The Creator Economy, Web 3, and Emerging Content Tools

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• Tim Ferriss Podcast on Web 3

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

Jay and Tom having been getting more questions from clients, and seeing more posts on LinkedIn, about lower engagement people are experiencing with their content. Is it the algorithm? Do they need to write better posts? Is it simply too noisy to stand out? In this episode, Jay and Tom profess ignorance about any supposed algorithm changes—How could anyone outside of LinkedIn know?—and propose a solution for getting more meaningful reach: have a niche. The noisier it gets out there, with bad but also really good content, the more important it is to drill down on a niche audience with your content.

Episode 103: The Power of a Content Niche

Jay Harrrington & Tom Nixon

Download

Reading & Resources

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

Introducing a New Membership
Community for Lawyers

The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.

learn more

Jay and Tom intended to talk about some of the newest content creation tools that platforms like LinkedIn have made available (and they do get to that), but this turned into a much more wide-ranging discussion about the emergence of Web 3 and what many people are calling the Golden Age of the creator economy. Tune in to listen to Jay and Tom riff about where we’ve been and what’s coming next for content creators in a more decentralized digital landscape.