On this episode of Advisor Lab by CION, we welcome Anna N’Jie-Konte, the Founder of Dare-To-Dream Financial Planning. Anna N’Jie Konte has built a unique and successful business by looking at what attracted her, and adapting it to her own firm. She’s a firm believer in creating marketing rooted in the advisor’s personal story and value system to create client trust. We discuss Anna’s journey, and how her commitment to fitness and self-care was critical to her success.