Have you ever wondered why some of the most successful technology firms have partner programs? What can your organization do to strengthen and provide more resources for your partners? We welcome Samuel Valme Jr, Global Director of Partner Programs & Experience with AvePoint to share his thoughts on partner programs and how software vendors can do a better job enabling communities of IT professionals to be more successful. 

You have to go beyond the ‘bells & whistles’ of why your technology or services are good. You have to go beyond the basic incentives of rebates and discounts. AvePoint supports their partners with in-depth training, co-marketing opportunities, as well as tools and resources including risk assessment reports, SOW templates and specialized certification programs. 

In addition to this, they have focused on strengthening organizational culture and their DEI partner community. Behind Sam’s leadership, the Black AvePoint Excellence (BAE) was formed, focusing on four main pillars: Recruitment & Retention, Professional Development, Community Outreach, and Networking. Their commitment extends to the International Association of Microsoft Channel Partners (IAMCP), Women in Technology and the Black Channel Partner Alliance (BCPA). 

When asked how other software vendors can imitate AvePoint in supporting their partners, Sam simply stated that they have to “make it a priority”.  To learn more about Sam Valme and the incredible work they are doing with their partners, visit www.avepoint.com/partners

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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