AEC Marketeer

Episode 114: The Rise of UDOT's Social Media Presence with Aimee Colton


Listen Later

In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!

About Aimee:

As the social media manager for UDOT, Aimee has grown their social media accounts by tens of thousands of followers. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide.

Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah.

Instagram: utahtransportation

Aimee's LinkedIn: https://www.linkedin.com/in/aimeecolton/

...more
View all episodesView all episodes
Download on the App Store

AEC MarketeerBy Keelin Cox

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

16 ratings


More shows like AEC Marketeer

View all
The Daily by The New York Times

The Daily

111,088 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

260 Listeners

Engineering Influence from ACEC by acecnational

Engineering Influence from ACEC

16 Listeners