Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence?
In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covered!
In this episode, John shares strategies for using podcasts to build trust, expand networks, and create endless marketing content. From his early days launching shows during the pre-COVID era to navigating today's video-first landscape, John reveals the best practices that separate successful podcast operations from those that fade away after just a few episodes.
When (and why) your business should launch a podcastThe host qualities that make or break podcast successHow video podcasting is reshaping content discoveryStreamlined workflows using tools like Riverside, Descript, and AI-powered platformsThe guest experience framework that turns interviews into lasting business relationshipsMonetization strategies beyond traditional sponsorshipsWhether you're a leader considering a podcast for your firm or a marketing professional looking to optimize your content strategy, this episode delivers actionable insights you can implement immediately.
John Tyreman is the founder of Red Cedar Marketing and co-hosts the Breaking BizDev podcast. John and his team help experts and firms use podcasting to build trust with buyers, grow their networks, and create endless marketing content.
Red Cedar Marketing: https://www.redcedarmarketing.com/
John Tyreman on LinkedIn: https://www.linkedin.com/in/johntyreman/
Breaking BizDev Podcast: https://www.breakingbizdev.com/