AEC Marketeer

By Keelin Cox

This podcast explores marketing trends and answers your most pressing questions to help you thrive as an A/E/C Marketeer.... more

4.8

1616 ratings

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FAQs about AEC Marketeer:

How many episodes does AEC Marketeer have?

The podcast currently has 130 episodes available.

AEC Marketeer episodes:

August 13, 2025 Episode 130: Tradeshows with Tracy Jenkins
From pre-tradeshow planning to post-event debriefs, Tracy Jenkins shares her proven process and go-to checklist for success. Tune in as we explore best practices, actionable tips, and a step-by-step approach to make your next tradeshow a winning experience!
About Tracy Jenkins, MBA, CPSM:
Tracy is a dedicated business development professional providing strategic marketing services for the 3QC team. She specializes in research, organization, technical writing, and creative thinking, consistently meeting tight deadlines and delivering impactful results.
Website: https://3qcinc.com/
LinkedIn: https://www.linkedin.com/in/jenkinstracy/
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37min
July 02, 2025 Episode 129: Don't Fill the Swimming Pool with Mindy Gulati
In this episode, Mindy and I discuss how a healthy culture affects a company's bottom line and the impact cultural strategy can have on your firm and community. She provides historical context for current cultural challenges and examples of the best ways we can move forward.
About Mindy Gulati:
Mindy is a seasoned strategist and advisor whose career spans law, leadership, and organizational transformation. Rooted in a strong foundation of critical thinking and problem-solving, she began her professional journey as a trial lawyer, honing her ability to navigate complexity, uncover biases, and advocate for equitable outcomes. Nearly a decade of experience in the criminal justice system sharpened her skills in strategy, communication, and relationship-building—qualities that would later define her consulting approach.
A decade ago, Mindy founded Fundamental Advisory, a consultancy dedicated to guiding organizations through pivotal challenges and opportunities. Whether partnering with corporate leaders, legal teams, or government entities, she brings a unique blend of analytical rigor, emotional intelligence, and actionable insight to every engagement. Her work focuses on aligning leadership teams, driving cultural transformation, and solving high-stakes organizational issues.
Under Mindy's leadership, Fundamental Advisory has become a trusted partner for companies building sustainable leadership teams, navigating crises, fostering collaboration, and achieving long-term business goals. Known for her ability to lead through ambiguity and deliver sustainable results, Mindy is passionate about empowering leaders to build resilient, high-performing organizations.
Through her consultancy, Mindy and her team have facilitated breakthroughs for clients across diverse industries, fostering environments where innovation thrives, teams excel, and businesses grow.
Website: https://www.fundamentaladvisory.com/
Book Recommendation: The Sum of Us: https://bookshop.org/p/books/the-sum-of-us-what-racism-costs-everyone-and-how-we-can-prosper-together-heather-mcghee/14618549?ean=9780525509585&next=t
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45min
June 26, 2025 Episode 128: AEC Marketing Memes
This is a recording of the closing conversations at SERC where the creator of the AEC Marketing Memes instagram page and I sit down to talk about the page, how content is created, and their philosophy behind the page.
AEC Marketing Memes: https://www.instagram.com/aecmarketingmemes/?hl=en
Video of Surreal Cereal Ad: https://www.youtube.com/watch?v=PDJ7eG9ZYRE
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44min
May 22, 2025 Episode 127: SERC Conference Recap with Keelin and AEC Marketing Memes
Myself and the fantastic mind behind the AEC Marketing Memes page, "Mimi", talk about the sessions we went to at SERC and some of our key take-aways. We also touched on the conference as a whole and the details that stuck out the most to us as attendees.
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47min
May 20, 2025 Episode 126: Leveraging the 'In-House Agency' Model for Efficient Growth with Shane Kane
In this episode as part of the SERC conference series, Shane and I talked about management strategies to help your team's operations and maximize efficiency which included systems to eliminate tedious and time-intensive tasks like reformatting resumes and project sheets.
About Shane:
Shane Kane
Director | Turner & Townsend
Over the course of his marketing career, including work at an independent marketing agency and professional service firms focused on building design, construction and management, Shane has advanced marketing programs within national and international markets. His leadership, development and execution of multi-faceted marketing and business development programs has been aimed at strengthening overall corporate visibility while advancing new business pursuit interests. He has extensive experience in generating brand impressions, developing messaging, measuring effectiveness and guiding target audiences into the business development cycle. Using this integrated marketing and business development communications approach, he has led marketing teams and been involved in marketing efforts that have translated into new business contract awards exceeding $10 Billion in construction value in the last 12 years.
Links:
LinkedIn: https://www.linkedin.com/in/shanekane/
Website: https://www.turnerandtownsend.com/
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18min
May 18, 2025 Episode 125: Fresh Ideas from Unrelated Industries with Lillian Parker
In this episode, Lillian and I talk about the importance of looking outside the AEC space to get inspired, prevent burnout, and effectively communicate your firm's brand and strategy.
About Lillian:
Lillian Parker
External Communications Manager | Little Diversified Architectural Consulting
Lillian is a curious and enthusiastic communications strategist, relationship builder, and storyteller. Professionally, Lillian serves as External Communications Manager with Little Diversified Architectural Consulting and a freelance copywriter and communications consultant. She is a lifelong learner fascinated by the intersections of language and experience. In all spaces, she strives to move with sincerity and intention. Lillian hails from Montgomery, Alabama, and graduated from Auburn University with bachelor's degrees in Public Relations and Spanish Language. She has resided in Charlotte, North Carolina, since 2018. Outside of work, Lillian enjoys fostering creative talent, binging cultural commentary, and loving on her rescue pup.
Links:
LinkedIn: https://www.linkedin.com/in/lillianvparker/
Website: littleonline.com
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40min
May 14, 2025 Episode 124: Applying Business Development Wisdom in the Client Acquisition Process with Bill Long
In this episode, industry veteran Bill Long, PE, LEED AP, and SMPS Fellow, shares his extensive insights on the strategic role of business development (BD) and marketing in AEC. He discusses how technical professionals and marketers can effectively collaborate throughout the client acquisition process, emphasizing the importance of connecting, meeting, and following up with clients to build relationships and establish trust.
Bill Long, PE, LEED AP, FSMPS
Principal | WRL Consultants
Bill is an experienced member of the design and construction community where he has been active for over forty years. During that time, Bill has held multiple positions at both design and construction firms including Principal, Vice President, Project Executive, Director of Business Development, Project Manager, and Project Engineer. An active member of the AEC community, Bill has been a featured speaker at multiple industry presentations and presented at regional and national functions for AIA, ACEC, AGC, CMAA, ASLA, SDA, NFMT, ASC, CSI, ISPE, and SMPS. Bill has authored numerous articles for various building industry publications and was the lead author and researcher for the Fellows Report published by the SMPS Foundation. He also authored a White Paper for the Foundation entitled International Success in the A/E/C World – Benchmarks and Best Practices. Bill is a Fellow in SMPS and a Past-Trustee and Past-President of the SMPS Foundation.
Links:
https://wrlconsultants.com/
Bill's LinkedIn: https://www.linkedin.com/in/williamrlong/
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27min
May 07, 2025 Episode 123: Whole-Brain® Thinking and Gracewriting with Carol Doscher and Kyla Stewart
In this podcast episode, we dive into Whole-Brain® Thinking and Gracewriting, exploring how these tools can transform communication and proposal writing by tailoring messages to different thinking styles. Through engaging insights and real-world examples, we discuss key questions about leveraging these methods to improve marketing strategies, lead teams, and achieve impactful results.
Carol Doscher is the Founder, President, and CEO (Chief Encouragement Officer) of Graceworks, a communications training and coaching firm. She’s been immersed in teaching communication skills for nearly 30 years and just loves watching clients break through and find their freedom!
Kyla Stewart is a Gracewriter and Freedom Finder at Graceworks. So that means she’s wild about semicolons and loves to coach presenters to freedom and strength! She’s been in the world of theatre, elementary, secondary and higher education, photography, music, all the fun things, because she can’t sit still. Kyla hails from Miami, Florida and is thrilled to support her South Florida community!
Links:
https://graceworksinc.com/
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37min
April 30, 2025 Episode 122: Building Your Firm's Social Media with Duncan Robertson
In this episode, we explore the intricacies of social media strategy, including tools, recommendations, and tips for creating and maintaining your online presence. We also discuss how to refine your social media and online content to meet the needs of your firm.
Duncan Robertson, CPSM
Director of BD and Marketing | Tamarack Grove Engineering
Duncan is a BD and marketing professional who has dedicated his young career to the A/E/C industry. In just over five years after graduating from college, Duncan has made significant contributions to the marketing and BD presence at Tamarack Grove Engineering, co-founded SMPS Idaho, presented at AmplifyAEC and led his firm to win 10+ national marketing achievement and best firm awards through SMPS and Zweig Group. He served as President of SMPS Idaho, PR Chair for ACE Mentor Program of Idaho which he also co-founded, and also on various subcommittees with AmplifyAEC and SMPS PRC, including a 2024 Program Lead for Amplify AEC. Duncan has a passion for making a difference in the lives of others through content creation, strategic planning, and connecting like-minded professionals. Building authentic industry relationships and promoting the incredible work that technical professionals do each day wakes Duncan up every morning with a purpose.
Linkedin: https://www.linkedin.com/in/duncanhrobertson/
Website: https://www.tamarackgrove.com/
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35min
April 23, 2025 Episode 121: SERC Series - How to Own Your Pursuit Schedule with Briana Carter
Ever felt like proposals take over your life? In this episode, we talk about Briana's SERC session on owning your pursuit schedule, balancing work and personal life, and learning how to stay in control even when everything feels chaotic.
About Briana:
Briana Carter, CPSM | Associate and Marketing Strategist | Page
Briana is a seasoned Marketing Manager at Page. She has been in the industry since 2017 and has experience working in the “A,” the “E,” and the “C.” She found her niche as a visual storyteller who sells relationships, experience, and quality work. She has a deep interest in the built environment and loves its impact on the human experience. She is an advocate for women in construction and STEM, creating equal opportunities in the workforce, and inclusive design practices. Briana has been heavily involved with the SMPS DEI Committee and assumed the role of chair in 2024. At Page, she continues this work as part of several of their PCGs (Page Community Groups), Think Tanks, and co-labs.
LinkedIn: https://www.linkedin.com/in/brianamcarter/
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23min

FAQs about AEC Marketeer:

How many episodes does AEC Marketeer have?

The podcast currently has 130 episodes available.

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