In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company’s current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth.

Sarah Kinard – Market Research, Strategy, and Planning Consultant

Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients.

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In this episode, Tim Asimos and I talk all about client experience (CX) and its importance for standing out in the AEC industry. We look at the connection between CX and brand, discussing how marketing professionals are uniquely positioned to serve as brand ambassadors and take ownership of the overall brand experience.

About Tim Asimos, CPSM

Tim Asimos is a catalyst for disruption in A/E/C marketing, providing keen insights on modern marketing and a unique perspective drawn from more than 20 years of experience both inside and outside the industry. As Head of Growth at Client Savvy, Tim leads the client feedback software company’s growth strategies, overseeing business development, marketing, and communication. Tim’s visionary perspectives are regularly showcased in industry publications, blogs, webinars, and podcasts. His inspiring keynotes and informative breakout sessions have become fixtures at conferences across the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).

Links:

Linkedin: https://www.linkedin.com/in/timasimos/

Website: https://clientsavvy.com/

Conference: https://clientexperience.org/

In this episode, I walk through my key takeaways from the Managerial Economics course I took and how it applies to AEC Marketing as a whole.

In this episode, I give a little peep into what I've been up to the last few months and what I've got in store for everyone this New Year!

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General Survey: https://docs.google.com/forms/d/e/1FAIpQLScXXX4IC86vPGvTt7Z7DeLeblyFRcTw_uHmJA2K92AJM0L2Sw/viewform?usp=header

This episode goes into why your company should feature employees and leverage thought leadership as an important component of both marketing and culture. One common piece of pushback that we are looking to answer/mitigate is - if we feature our employees, they'll just get recruited away! Listen in to hear how we address that and other pushback we often hear.

About Ida Cheinman, Substance151 Principal and Creative Director:

Website: https://substance151.com/

This episode is a very quick recap of the relevant pieces I got from my Survey Methodology course.

In this episode Aimee Colton and I talk about the Utah Department of Transportation's instragram page and the strategy behind it's incredibly funny and sometimes serious posts. From getting buy in to tracking key metrics, this is an episode you don't want to miss!

About Aimee:

Prior to joining the Utah Department of Transportation, Aimee’s dynamic career has seen her navigating the communications world of both government entities and national brands. Most recently, she managed the social media for the largest publicly traded company in Utah.

Instagram: utahtransportation

In this episode I'm joined by Ryan Sullivan to talk about the essential financial literacy needed for success in the AEC industry. We explore how businesses allocate their funds and listeners will learn about key financial terms such as revenue, expenses, and profit, and we’ll discuss crucial project-level considerations like overhead, utilization, and billable rates. We also explore how this financial knowledge can inform marketing strategies, focusing on pre-bid work, the go/no-go process, and the importance of ROI. By the end of the episode, you'll have a clearer understanding of how to allocate a percentage of revenue toward effective marketing efforts.

About Ryan:

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In this episode, I'm joined by Katherine Robinette to discuss the challenges of initiating change within organizations, emphasizing the importance of clearly defining goals before embarking on any project. We talk about the process to follow for change management and common scenarios where individuals may feel hesitant to start due to uncertainty or anticipated resistance. We stress the significance of clear communication throughout the process to mitigate resistance and foster engagement. If you want to know how to really get SCHTUFF done right, join us as we uncover strategies for building trust and ensuring everyone feels involved in the journey of change.

About Katherine:

In this episode, Chemene Phillips explains the differences between branding and marketing, especially for smaller vs. larger firms. We highlight the importance of budget allocation in making these strategies work. Plus, we share how new companies can effectively build their brand and why consistent branding is key to tackling challenges like talent turnover and keeping customer loyalty strong.

Chemene Phillips, President:

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