October 08, 2025

Episode 132: Podcasting Best Practices with John Tyreman

41 minutes

Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence?

In either case, John Tyreman, founder of Red Cedar Marketing and co-host of the Breaking BizDev podcast, has got you covered!

In this episode, John shares strategies for using podcasts to build trust, expand networks, and create endless marketing content. From his early days launching shows during the pre-COVID era to navigating today's video-first landscape, John reveals the best practices that separate successful podcast operations from those that fade away after just a few episodes.

What You'll Learn:

When (and why) your business should launch a podcast

The host qualities that make or break podcast success

How video podcasting is reshaping content discovery

Streamlined workflows using tools like Riverside, Descript, and AI-powered platforms

The guest experience framework that turns interviews into lasting business relationships

Monetization strategies beyond traditional sponsorships

Whether you're a leader considering a podcast for your firm or a marketing professional looking to optimize your content strategy, this episode delivers actionable insights you can implement immediately.

About John:

John Tyreman is the founder of Red Cedar Marketing and co-hosts the Breaking BizDev podcast. John and his team help experts and firms use podcasting to build trust with buyers, grow their networks, and create endless marketing content.

Links!

Red Cedar Marketing: https://www.redcedarmarketing.com/

John Tyreman on LinkedIn: https://www.linkedin.com/in/johntyreman/

Breaking BizDev Podcast: https://www.breakingbizdev.com/

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