Are you embarrassed with your buyer personas? USC is. Discover the pitfalls of buyer personas and the better way to learn about your customers and donors. Also, why you may not want to become a chief marketing officer after all. Surprising data in from Harvard Business Review. This and more in the trench!

Episode #115: Buyer Beware Personas

A weekly podcast about the daily battle to build brands, grow careers, innovate, and learn.

We’re Ardee and Tony, two friends who are also marketers.

In 30 minutes every Thursday, we get into the trenches of successful modern marketing, critique the marketing "generals" whose advice can be irrelevant on the battlefield, explore breakout innovation, encourage career growth, and create joy out of the marketing mundane.

We started this podcast in August 2019 because we (talked to each other a lot anyway and) want to provide camaraderie to marketers who feel like they’re battling alone and help to people of any age who begin a career in marketing.

Business

A weekly podcast about the daily battle to build brands, grow careers, innovate, and learn. We’re Ardee and Tony, two friends who are also marketers. In 30 minutes every Thursday, we get into the trenches of successful modern marketing, critique the marketing "generals" whose advice can be irrelevant on the battlefield, explore breakout innovation, encourage career growth, and create joy out of the marketing mundane. We started this podcast in August 2019 because we (talked to each other a lot anyway and) want to provide camaraderie to marketers who feel like they’re battling alone and help to people of any age who begin a career in marketing.

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Episode #115: Buyer Beware Personas

Episode #115: Buyer Beware Personas