Marketing Trench Warfare

What's this? A new episode from the trench?! That's right, your eye's aren't deceiving you. Ardee and Tony are back and share their thoughts on Facebook's stock plunge as well as announce some big changes in their careers. They also talk about the future of the podcast. You don't want to miss this one!

What happens when the metrics go...bad? Tony's here to tell you that and a protip for Hubspot email customization. Also, learn what responsive fundraising is and whether it represents the organizations you support. This and more in the trench!

Facebook announces yet another change to its ads and Ardee and Tony break down what it means for you. They also talk about Artificial Intelligence and something Ardee wishes it would do for his marketing. This and more in the trench!

Giving Tuesday 2021...it came...but did it conquer? Ardee shares the WORST subject line for Giving Tuesday in his inbox and Tony talks about what makes a great mission statement. This and more in the trench!

For this special Thanksgiving episode, Ardee and Tony look back at the events and people that helped shape who they are as marketers today. They also talk about how developing a culture of "thanksgiving" can impact your productivity and content.

Are you embarrassed with your buyer personas? USC is. Discover the pitfalls of buyer personas and the better way to learn about your customers and donors. Also, why you may not want to become a chief marketing officer after all. Surprising data in from Harvard Business Review. This and more in the trench!

What does donor centered fundraising look like? How do you design an award winning fundraising email? Do people LIKE emojis in their emails or should you leave them out? These are just some of the great questions Ardee and Tony tackle in this week's episode. Come on in...there will be donuts.

Ardee and Tony talk about how the New York Times has capitalized on Facebook's recent advertising misfortunes and what this could mean for the future of online advertising. They also discuss why your Facebook ad metrics may be lying to you and what you can do about it. Finally, learn a cool trick from David Bridal's recent marketing campaign. This and more in the trench!

Ardee and Tony break down the marketing insights they gained from Dune and why Facebook is having a not so great quarter (hint: fear is the budget killer). They also talk about why personalization can be a double-edged sword in your emails. This and more in the trench!

What happens when your "next big thing" undoes much of your "last big thing?" Ardee and Tony talk about the importance of keeping your customers happy and what we can learn from Apple's recent product launch. They also discuss the big mistake most companies make when buying marketing technology and how you can avoid it. This and more in the trench!