Do you text your donors? SHOULD you? What about Instagram. Are you marketing there? If so, does it work for your KPIs? Ardee and Tony talk about Instagram marketing, cultivating recurring donors via text messaging and why a hamster's stock portfolio is probably better than yours. This and more in the trench!

Ardee and Tony were in Austin Texas to bring you their thoughts on the 2021 NIO Summit. Hear about their favorite speakers and catch some interviews with fellow attendees about marketing tests and optimization. This and more in the trench!

Interviews include Jon Delange from Summit Ministries, Matt Dunlap from HSLDA, Laura Scala from the Scala Agency, and Eddie Laing from Next After.

Are you a marketing villain or "white knight?" Ardee and Tony talk about the bad rap marketers get and why every good product needs a good marketer. They also discuss easy things you can do to improve your SEO. Things like hiring a knight in full plate armor. This and more in the trench!

Just do it! Or should you? Ardee and Tony talk about why you may want to go ahead and do that project you have been putting off now, rather than waiting until later. They also talk about why good SEO isn't free and the reasons your ideal donors don't donate on your donation page.

When is it too early to talk about Calendar Year-End Fundraising? How much is a dinosaur chicken nugget worth? And, is Content still the king of marketing, or has the crown been overthrown? This and more in the trench!

It's official, ios 14 is making Facebook ads cost more and convert less. How can you fix your campaign? Ardee and Tony break it down for you. They also discuss why fewer people may be donating to religious organizations and why Ethan Allen is making a BIG change. This and more in the trench!

Today, Ardee and Tony discuss five ways to "hack" your marketing strategy and embrace innovation. They also discuss how a technique used to save Allied bombers during WW2 could also save your next appeal. This and more in the trench!

What makes an email great? Ardee and Tony break down their favorite tips for making your emails better than ever. Also, what can Koosh teach you about marketing? More than you think! Discover this and more in the trench.

Ardee and Tony are back in the trench for a discussion of multi-channel marketing. Discover how you can break out of departmental silos and pursue outcomes instead of outputs. They also share what NOT to do if you get a lowball salary offer. This and more in the trench!

Are you the hero of your own marketing? If so, you probably aren't doing it right. Today, Ardee and Tony revisit one of their favorite episodes from the archives where they talked about why you should make your donor or customer the hero.