Today, Ardee and Tony revisit their 6th episode and ask two important questions: Who gets the value from your marketing? And, is there a Platonic Form of an online form?

Stay tuned to find out!

Who knew that we'd still be talking about Privacy Fundamentalism 87 weeks after this episode first aired. Catch this conversation from the archive to learn what Privacy Fundamentalism is and why it matters to your marketing. Also, do your buyer personas look like you? If so...beware! This and more in the trench!

Should Marketing Trench Warfare have a subscription box? What about a Patreon? Today, Ardee and Tony ask if there are too many subscription box services and discuss how Patreon is taking on Apple, Facebook, and walled gardens. This and more in the trench!

Today in the trench, Apple takes aim at the heart of email marketing and delivers what some are saying could be a "fatal blow" to business as usual. Discover what Apple's new privacy standards may mean for your marketing as well as why customer service is one of the most overlooked, but still important aspects of your marketing budget. This and more in the trench!

Today Ardee and Tony talk about brand reputation and how you can best manage it online. They also look at the bleak "cookieless" future facing online marketers and what it means for how we reach customers or donors. This and more in the trench!

What reason do you give donors to invest in your organization on a monthly basis? Ardee and Tony break down monthly giving and why it matters to your organization. They also talk about why there's something you need to be concerned with BEFORE you even start talking about the value proposition of monthly giving. This and more in today's episode.

Every marketer loves compelling content, but what about REPELLING content? Learn why you should add this to your website. Also, what is hypebeast marketing? Learn what it is and what it could mean for your next fundraising campaign. This and more in the trench!

Why are marketers quitting there jobs? What does Y2K have to do with your job as a marketer? And, do deceptive ad campaigns actually work? Join us for this episode from the archive to find out!

What happens when you optimize your website for beautiful form? Does it result in more conversions? Ardee and Tony break down why the best websites may not be the prettiest. They also talk about the number one reason you may be losing monthly donors and whether you should build a customer journey map.

Workflows. How do they work? Are they worth the hype? Tony brings us episode 56 and shares why this prior episode is worth a second listen. You will also get some great management advice from the Nonprofit Times as well as tips for your next membership campaign.