Do you know what a good conversion rate is? Listen to today's episode to find out! You will also discover why lookalike audiences are the best reason to start advertising on Facebook and how you can create yours today. This and more in the trenches!

Should you do an April Fools ad campaign? Ardee and Tony discuss marketing stunts big and small and what you should consider before doing one yourself. They also talk about a new feature in Hubspot workflows that you should try out and how to manage a difficult employee. This and more in the trench!

Is your brand ready for Clubhouse? Should you even try this new social platform? Ardee and Tony discuss a common mistake marketers make when embracing new platforms. They also talk about why privacy fundamentalism has struck again and what brand loyalty looks like in a post-COVID world.

Ardee and Tony share some of their best articles from the MTW blog. You'll learn how to email effectively, why your donation page doesn't work, and the number one reason to advertise on Facebook. You will also get some great book recommendations for your reading list. This and more in the trench!

Ardee and Tony break down the single most important element of your website: your value proposition. Learn the four essential elements to a compelling value proposition for your customers or donors. Also, is donor fatigue really a problem? Find out the truth about this common fear.

How many people are actually clicking on a Google search result on mobile? The answer will surprise you! Also, how should you resend an email to your list? Tips and tricks for reheating your favorite email. This and more in the trench!

Facebook Ads are back from the dead! What does this mean for your marketing? Ardee and Tony explain why now may be the BEST time to market on Facebook. They also talk about NFTs and a concerning new bill in Oklahoma that will make marketing harder than ever. This and more in the trenches!

Ardee and Tony talk about what makes great marketing. Here's a hint, it ISN'T your marketing, but something far more important. They also discuss Google Analytics and the reasons why you probably can't get its reports to line up with your other systems (and why this doesn't matter). Finally, get some important tips to transform your SEO presence. This and more in the trenches!

Today Ardee and Tony tackle marketing campaigns. Are they stifling your creativity and limiting digital performance? Masterworks said they do. Find out whether you should ditch the campaign approach in your digital program. Also, Next After and Salesforce just released data on how well other nation's nonprofits fundraise online. You don't want to miss the stats.

Have you ever gotten an email so bad you wanted to set it on fire? Well, Basecamp has a way for you to do just that. Also, should you use Facebook's built-in fundraising tool? Ardee and Tony explain why they wouldn't. This and more in the trenches!