Ardee and Tony talk about what makes great marketing. Here's a hint, it ISN'T your marketing, but something far more important. They also discuss Google Analytics and the reasons why you probably can't get its reports to line up with your other systems (and why this doesn't matter). Finally, get some important tips to transform your SEO presence. This and more in the trenches!

Episode 82: Tactics Are Not The Starting Point

A weekly podcast about the daily battle to build brands, grow careers, innovate, and learn.

We’re Ardee and Tony, two friends who are also marketers.

In 30 minutes every Thursday, we get into the trenches of successful modern marketing, critique the marketing "generals" whose advice can be irrelevant on the battlefield, explore breakout innovation, encourage career growth, and create joy out of the marketing mundane.

We started this podcast in August 2019 because we (talked to each other a lot anyway and) want to provide camaraderie to marketers who feel like they’re battling alone and help to people of any age who begin a career in marketing.

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A weekly podcast about the daily battle to build brands, grow careers, innovate, and learn. We’re Ardee and Tony, two friends who are also marketers. In 30 minutes every Thursday, we get into the trenches of successful modern marketing, critique the marketing "generals" whose advice can be irrelevant on the battlefield, explore breakout innovation, encourage career growth, and create joy out of the marketing mundane. We started this podcast in August 2019 because we (talked to each other a lot anyway and) want to provide camaraderie to marketers who feel like they’re battling alone and help to people of any age who begin a career in marketing.

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Episode 82: Tactics Are Not The Starting Point

Episode 82: Tactics Are Not The Starting Point