Today, Ardee and Tony discuss what the R/WallStreetBets and GameStop controversy reveals about the future of marketing. They also discuss Facebook's continuing battle with Apple over proposed changes to IOS14 and what this means for advertisers. You won't want to miss it! This and more in the trenches.

What was the impact of digital marketing on small business success during the Pandemic? Ardee and Tony break down the research. They also talk about what happens when brand promises don't line up with customer experience and how to build a better brand. This and more in the trenches!

How do you handle a stressful conversation with your boss? No one likes a difficult conversation, but they are part of being a good leader. Ardee and Tony talk about research into the way your brain works during stress and how it can help you excel in any difficult conversation. They also discuss why your back links may not be as important for your SEO as you think. This and more in the trenches!

What are 301 Redirects? Discover why this simple URL trick can be a powerful tool in your marketing campaign. Ardee and Tony also talk about how long SEO takes to return winning results and why 2+2 may not = 4 after all! This and more in the trenches.

Ardee and Tony talk about why you should go and organize your workflows so that you don't have ghosts emailing your database. They also discuss what new taxation on social media ads could mean for your next marketing campaign. This and more in the trenches!

Today, Ardee and Tony go back to basics. What is marketing? Sometimes we get so caught up in our work we forget the foundational principles of our trade. They also discuss how you should market to different segments of your email file and why creating more blog posts may not result in greater traffic. This and more in the trenches!

How do you generate magnetic content for your site? Ardee and Tony talk about their methods for creating content to attract donors and customers. They also discuss how social media algorithms make it hard to create a website to serve different audiences. Finally, learn which segments you should be building in your email list. This and more in the trenches!

Apple announced that they are changing the way 3rd party data is shared with online advertisers. Does this mean the end of Facebook Ads as we know it? Ardee and Tony break down what this means for privacy, the free market, and advertisers. They also talk about what Harvard Business Review says will make you a more persuasive person in 2021. Join us for the last episode of 2020!

For this special Christmas Eve episode, Ardee and Tony talk about how readability impacts your site's SEO and authority on Google. They also bring back one of their favorite episodes about Landing Pages and how you can use them to drive your online revenue. Merry Christmas!

What do you do when your marketing goes wrong? Sometimes emails go to the wrong people, have broken links, or worse, your donation page isn't ready to accept donations. Ardee and Tony discuss how to be ready for when your marketing hits the fan. They also talk about Salesforce's acquisition of slack and what it means for the future of inter-office communication.