This week, Ardee and Tony talk about their impressions of the all-digital INBOUND Conference. What they thought worked and what didn't. They also discuss Next After's recent study on higher education fundraising and why it is that 80% of colleges and universities scored an F in the report.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-59-party-in-2029-hubspot-s-inbound-292027

In the age of COVID-19, marketers are having to forgo their massive annual gatherings in favor of virtual ones. This week Ardee and Tony discuss how to host a winning virtual event, and a great tool that helps you check massive documents or lines of code for copy errors.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-58-conferences-get-their-secondlife-292024

Constant Contact, MailChimp, and Hubspot, they all have email templates. With so many options, it's hard to choose which one to use. This week, Ardee and Tony explain why the right answer may be to choose no template at all. They also discuss how to get killer user generated content FOR FREE and what you can learn from Google alerts to improve your SEO presence.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-57-do-less-god-bless-283891

Today, we are discussing automated email workflows. What they are, how they work, and why you should use them. We also talk about how you can optimize your membership campaign and what the Nonprofit Times says managers should do to support their employee's careers. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-56-set-it-and-don-t-forget-it-281267

What are backlinks? Do they even matter when you are trying to improve your SEO? Today, Ardee and Tony share what you need to know about backlinks for your website. They also talk about one of the big mistakes marketers make with their data. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-55-and-we-was-like-the-backlink-empire-281266

It's the battle of the century! In this corner, you have Apple worth approximately 2 trillion dollars facing off against one of the most popular apps in the world, Fortnight with over one BILLION downloads. At stake is Apple's 30% fee for developers using their app store. This week, Ardee and Tony discuss what Apple and Fortnite's fight means for marketers and the creative ways Fortnite is turning Apple's own iconic branding against it.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-54-fortnite-fights-like-it-s-1984-281239

It's been one year in the trenches! Ardee and Tony look ahead at whats in store for the podcast in year two. They also talk about new options for Instagram advertising, how to start advertising on social media, and what made the Dispatch a successful alternative news source.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-53-year-two-starts-now-281237

What does safety mean for marketers during a pandemic? Ardee and Tony talk about ways companies are ensuring their teams and agencies remain safe in these uncertain times. They also discuss Rand Fishkin's statement that unattributed traffic often stifles our marketing success. Learn ways you can cut through this data fog and grow your brand. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-52-unattributable-marketing-281236

Survey says....what exactly? In this week's episode, Ardee and Tony talk about the power of surveys and why you should include them in your marketing plan. They also discuss Marcus Sheridan's statement that trust is the "true currency of any business" and what you can do to kill ambiguous text on your landing pages.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-51-jack-bauer-transforms-lives-281234

Why is it that so many grand strategies and fiscal-year goals fail to materialize? How do we bring our "BHAGs" (Big, Hairy, Audacious, Goals)to life? In this week's episode, Ardee and Tony talk about creating a 90-day brain space and why it could transform your strategic planning. They also discuss a recent report on the number of non-profits that may go bankrupt due to COVID-19. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-50-90-day-brain-space-280037