In this week's episode, Ardee and Tony talk about brands and whether they are stronger than before, or weakened by the rise of digital marketing and increased competition. They also share what Harvard Business Review thinks is one of the biggest lessons of the Great Recession and how Facebook's new algorithm has impacted content on the platform.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-49-supermarket-sweep-280036

In this week's episode, Ardee and Tony talk about what you should be doing with your summer marketing emails. They also discuss why you spend so much money at IKEA and how to develop topic clusters for SEO optimization. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-48-seo-topic-clusterbomb-280035

Rand Fishkin. the co founder and CEO of SparkToro, recently released the top three ways to appear at the top of Google's search engine results. Ardee and Tony discuss his tips and what they mean for marketers. They also talk about selling your book online and Unbounce's new pricing structure.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-47-gone-fishkin-280034

Are you ready for your summer data cleaning? Ardee and Tony talk about why data cleanup is worth the effort and the secrets it can reveal. They also discuss a legally required marketing budget and what can happen when organizations don't invest in their marketing program. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-46-power-to-the-qqqq-280033

Despite people giving to fewer non-profits on average, charitable giving in the US reached its highest recorded level in 2019. Ardee and Tony talk about what this means for non-profit fundraisers. They also discuss Facebook's new feature allowing users to block social issues ads from their newsfeeds. This and more in the zoom where it happened!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-45-the-zoom-where-it-happened-280032

The Harvard Business Review says we are entering the "age of corporate social justice." As companies issue statements on police brutality and systemic racism, some are being accused of pandering. Ardee and Tony discuss the blurring of lines between issues-based non-profits and for profit companies. They also tackle your marketing "welcome series" and why Apple may buy its own search engine. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-44-pandering-trench-warfare-280030

Do you know what a good conversion rate is? Listen to today's episode to find out! You will also discover why lookalike audiences are the best reason to start advertising on Facebook and how you can create yours today. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-43-duck-duck-moose-272786

It's that wonderful time of the year again: fiscal year end campaign season. Ardee and Tony talk about tactics that can make your fiscal year end campaign one for the history books. They also discuss ways to make your URL show up in search results and how to maximize the effectiveness of your remote meetings.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-42-the-fiscal-end-times-271401

How can you use Artificial Intelligence in your marketing or fundraising efforts? In this week's episode, Ardee and Tony talk about AI tools that can fuel your optimization and growth and why AI can be a crucial ally in the battle for brand supremacy. Also, Facebook bought Giphy! Does this mean the end of 3rd party memes on the platform? This and more in the trenches.

How do you choose the right agency to partner with? When it comes to donation platforms, what should you look for? Ardee and Tony break down important considerations when you are about to make these crucial marketing decisions. They also talk about how you can make a popup that somebody actually likes.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-40-strategic-alliances-271340