In this week's episode, Ardee and Tony discuss how companies can navigate a branding crisis, the best time to send emails, and the truth about why millennials are changing jobs. Note: this episode is not a vaccine for COVID-19, but it is for bad marketing.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-29-coronavirus-kills-beer-257463

In this week's episode, Ardee and Tony discuss the importance of long-term strategy, how to optimize your content for Google's latest algorithm, and why Facebook just shut down one of its advertising offers. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-28-ay-ay-this-anakin-guy-255335

In this episode, Ardee interviews Care Net's Chief Outreach Officer, Vincent DiCaro about his marketing journey and the "best practices" people need to stop following. Vince also reveals the two skills he believes every marketer should have.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-27-vincent-dicaro-coo-care-net-255233

In today's episode, Ardee and Tony discuss Google's new policy that will transform web analytics, marketing, and tracking. They also talk about eCommerce trends to watch and why your Robots.text file matters to your SEO efforts. (If you don't know what a Robots.text file is, this is definitely the episode for you!)

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-26-cookie-monster-eat-google-chrome-254908

This week's episode is all about sticking the landing. Ardee and Tony talk about what makes a great landing page and how you can make one yourself. They also discuss mind blowing email marketing statistics and what they mean for your marketing plan.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-25-ninjas-love-to-bellyflop-254708

In this week's episode, Ardee and Tony discuss the difference between persuasion and manipulation in marketing and why so many online fundraisers feel ethically conflicted about their work. They also talk about ways to keep a broad set of marketing skills, while specializing in a specific area.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-24-t-shaped-marketers-252619

In this special episode, Tony sits down with Kevin Peters, Chief Technology Officer of Next After to talk about how Next After is hoping to unleash the most generous generation in history. Kevin also reveals his own marketing journey and how principles guide his work.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-23-kevin-peters-cto-nextafter-251820

Ardee and Tony discuss a deceptive local marketing campaign, the Y2K scare, and what might be causing marketers to quit their jobs. This and more in this week's episode!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-22-5-o-clock-somewhere-251816

In this week's podcast, Ardee and Tony discuss Tony's recent transition to Hillsdale College and his role as the college's Director of Digital Response. Learn ways to help build your career and how to know when it is time to move to your next opportunity.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-21-hills-and-dales-251658

A new year means another trip to the marketing trenches! In the first episode of 2020, Ardee and Tony share their marketing resolutions. They also talk about ways to increase your blog traffic and Harvard's study on what innovative companies have in common.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-20-dance-dance-marketing-resolutions-251536