Bouncing is fun for kids, bad for emails. In this week's episode, Ardee and Tony talk about why emails bounce, the impact bounced addresses have on your marketing, and how you can fix them. They also discuss four reasons you should advertise on Facebook right now and a non-profit that has learned to pivot when it solves a problem.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-39-bounce-house-271337

If you've been reading best practices for inbound marketing, you've probably seen Marcus Sheridan's "5 questions" you should answer in your marketing. But, what happens when you try to answer your customers' or donors' questions and still can't hit your targets? In today's episode, Ardee and Tony discuss the "They ask, you answer" approach to marketing and what can cause it to fail. They also highlight a pretty crazy example of over-the-top customer service. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-38-they-ask-you-crash-271334

Did you know that many SEO "case studies" shared on social media contain false or misleading premises? Ardee and Tony tell you what to look out for when doing your research. They also discuss search engine results pages (SERPS), what you need to know about improving your search ranking, and the impact recent tax law changes have had on charitable giving. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-37-harry-potter-and-the-fake-seo-271202

In this week's podcast you will get tips for how to launch your own podcast, learn which of Google's 200+ ranking factors matter most, and discover why Credit Karma was worth a multi-billion dollar buyout. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-36-minimum-viable-podcast-271201

On average, Software as a Service landing pages convert 10.46% fewer visitors than the overall conversion rate baseline. How can this be?

In this week's episode, Ardee and Tony talk about the state of SaaS landing pages and how many donation pages you should have on your website. They also talk about information privacy and how the CIA owned one of the foremost security companies for decades.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-35-what-the-hashtag-270668

In this week's episode, Ardee and Tony talk about how YouTube Ads is bigger than Amazon Ads and what that means for marketers. They also discuss how the biggest keyword tools compare to one another and suggest some free resources to help you get through your COVID-19 self-isolation. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-34-the-rise-of-utoobe-270604

Tony interviews Timothy Weir, Marketing Manager at Farm Market ID, about creativity, innovation, and networking for marketers. Timothy shares how a political science journal paper landed him a marketing job and gives his advice for how to market complex, technical products. Timothy also shares how he’s able to think through marketing problems in order to publish great marketing content on his agency’s blog (FEARLESS Content Group) and on LinkedIn.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-33-timothy-weir-marketing-manager-at-farm-market-id-258460

How do marketer's stay the course during uncertain times like the COVID-19 Pandemic? In today's episode Ardee and Tony talk about the Coronavirus and what marketers can't afford to stop doing. They also discuss why the "reply metric" may be the best data point you haven't measured. This and more in this week's episode!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-32-the-reply-metric-257468

Are you working on Coronavirus contingency plans? So are Ardee & Tony! Back in the trenches with our regular chats next week ... in this episode Tony shares reviews of 15 marketing & business books that have shaped his thinking about how we do our jobs as marketers.

Sound effects obtained from https://www.zapsplat.com“

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-31-fifteen-book-reviews-257466

How much can marketers actually change behavior vs. ride wide-scale cultural trends? In this week's episode, Ardee and Tony talk about Giving Tuesday and other campaigns that marketers have used to try and change cultural behavior. They also discuss airline miles, how to evaluate non-profit success, and alternative search engines.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-30-stay-the-course-257465