How do marketer's stay the course during uncertain times like the COVID-19 Pandemic? In today's episode Ardee and Tony talk about the Coronavirus and what marketers can't afford to stop doing. They also discuss why the "reply metric" may be the best data point you haven't measured. This and more in this week's episode!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-32-the-reply-metric-257468