Did you know that many SEO "case studies" shared on social media contain false or misleading premises? Ardee and Tony tell you what to look out for when doing your research. They also discuss search engine results pages (SERPS), what you need to know about improving your search ranking, and the impact recent tax law changes have had on charitable giving. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-37-harry-potter-and-the-fake-seo-271202