How much can marketers actually change behavior vs. ride wide-scale cultural trends? In this week's episode, Ardee and Tony talk about Giving Tuesday and other campaigns that marketers have used to try and change cultural behavior. They also discuss airline miles, how to evaluate non-profit success, and alternative search engines.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-30-stay-the-course-257465