In this special Christmas episode, Ardee and Tony talk about China and its influence on marketing, technology, and consumer privacy. They also discuss Google's new political advertising policies and the costumer experience trends you should know for the new year. Grab a cup of hot cocoa and enjoy this week's trip to the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-19-people-s-republic-of-marketing-248933

Could you switch out your logo with your competitor and have the same website? In today's episode, Ardee and Tony talk about how to differentiate your brand from your competition, the basics of AB testing, and what happened with Ardee tried Popeyes' spicy chicken sandwich.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-18-the-sea-of-sameness-248930

Do you ever feel like you are under-qualified for your job? You're not alone! In today's episode, Ardee and Tony talk about impostor syndrome and what you can do to overcome it as a marketer. They also discuss how to stay safe when shopping online this holiday season. This and much more in today's podcast!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-17-the-tunnel-is-a-state-of-mind-225051

In this week's episode, Ardee and Tony discuss how teaching others makes you a better marketer. They also talk about what they've learned through this podcast and whether marketers are intentionally making mistakes in their emails to increase conversion.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-16-the-yoda-effect-223641

In today's special Thanksgiving episode, Ardee and Tony talk about big data fantasies and why they are getting out of control. They also talk about ways to make your calendar year end fundraising emails effective.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-15-ground-control-to-major-tom-turkey-218201

Do you know what an XML sitemap is? Learn why you may not be ranking in Google and what you can do to fix it. Also, discover secrets to becoming "Indistractable" and why loneliness is as dangerous as smoking. This and more in today's episode!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-14-the-marketing-life-of-walter-mitty-217861

Do you want to become a high IQ marketer? In today's episode, Ardee and Tony discuss what makes someone a "High IQ marketer," how fake research is killing consumer trust, and whether AB testing will soon be obsolete.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-13-two-marketers-on-the-bummel-217829

Ardee and Tony talk about the disturbing things that can happen when marketers torture their data. If you want to know what Googly Analytics is or why Londoners used to rely on tobacco smoke enemas to save people from drowning, then this is the episode for you!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-12-tobacco-smoke-enemas-212482

In this special Halloween episode, Ardee and Tony discuss the scariest marketing "best practices" and how you can keep these call to action zombies from haunting your work.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-11-marketing-s-all-hallows-eve-212386

In this week's episode, Ardee and Tony discuss consumer surveillance vs. Privacy and companies embracing "privacy fundamentalism." You will also learn about progressive profiling and why your buyer persona looks too much like you.

Check out the shownotes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-10-the-man-on-the-high-horse-206791