In this week's episode, Ardee and Tony share what their favorite marketing emails looks like. They also talk about data in marketing and how to know that you have enough. "If you have to pick between more data or fulfilling your brand promise, just go ahead and do the marketing."

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-9-clear-and-present-data-204654

Google gives and Google takes away. Learn how to start mastering your organization's SEO on the cheap and what to look out for when talking with an SEO agency.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-8-fellowship-of-the-bing-202912

What's the "point" of your business or organization? Ardee and Tony talk about why answering this question is critical if you want to be successful. Also, discover what "Attention Ratio" is and why it matters.

Check out the shownotes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-podcast-ep-7-a-tribute-to-farm-aid-201645

Who gets the value from your marketing? Thriving organizations create value for their clients and customers. Also, is there a Platonic Form of an online form? Find out in today's episode!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-6-where-are-the-customers-yachts-200866

Ardee and Tony discuss marketing trends and how to separate trend from hype. They also tackle why it is so hard to unsubscribe from marketing emails or get a response when you hit "reply."

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-5-the-once-and-future-marketer-199513

Ardee and Tony talk about marketing manifestos and why every marketer should have one as the foundation of their work to create value for employers and clients. They also discuss why improvements in marketing makes things harder, not easier, for marketers.

https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-4-marketing-manifesto-196984

Tony and Ardee discuss the impact of Netflix and Amazon on consumer expectations and how organizations can adapt to the ever changing world of marketing artificial intelligence.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-3-firstbefore-196705

In this inaugural podcast, Ardee and Tony talk about the similarities between the trench warfare of WW1 and marketing. They also discuss the pitfall of focusing on corporate branding rather than on creating value for customers and clients.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-episode-1-what-s-in-a-name-191323

Ardee and Tony discuss the crazy journeys that led them to marketing and how organizations can build trust and keep it in our increasingly skeptical culture.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-2-the-audacity-to-market-196532