If you've been reading best practices for inbound marketing, you've probably seen Marcus Sheridan's "5 questions" you should answer in your marketing. But, what happens when you try to answer your customers' or donors' questions and still can't hit your targets? In today's episode, Ardee and Tony discuss the "They ask, you answer" approach to marketing and what can cause it to fail. They also highlight a pretty crazy example of over-the-top customer service. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-38-they-ask-you-crash-271334