Recorded on Giving Tuesday 2020, Ardee and Tony talk about some of the emails they saw in their inboxes and how online fundraisers missed opportunities during this day of giving. They also talk about how to create great subject lines for your emails and get them opened on big dates like Black Friday. This and more in the trenches@

What are workflows? Why should you use them? What are the biggest mistakes marketers make when they use automation? Ardee and Tony break down these powerful automation tools and how you can use them to fuel your organization's growth. They also discuss building a website for multiple audiences.

For Thanksgiving, Ardee and Tony bring back one of their favorite episodes, "The Sea of Sameness." Grab some pumpkin pie or turkey and find out why so many marketers end up sounding like each other instead of embracing innovation. Could you switch out your logo with your competitor and have the same website?

This and more in the trenches!

is there a time when you shouldn't try to sell your product or ask someone to donate to your organization? This week, Ardee and Tony explain why you should always be closing, even during an election or a pandemic. They also discuss whether there is such a thing as too many marketing emails and Facebook's new rules for social issues ads. This and more in the trenches!

Research continues to show that effective marketers make their audience feel like heroes. Yet, too many like to make themselves the heroes of their advertising. Ardee and Tony talk about why this is the case and what you can do to to make heroes of your customers or donors. They also discuss new security flaws in Facebook Messenger.

Why is it that so many non profits suffer from, "fund crushing?" Does yours? Ardee and Tony talk about this common affliction and what you can do to avoid it. They also discuss channel marketing and how you should think about multi-channel campaigns. This and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-64-fundcrushing-292034

Do you take the time to read your own marketing? In today's episode, Ardee and Tony discuss why we need to "eat what we cook" in order to succeed. They also unveil their brand new website (https://www.marketingtrenchwarfare.com/)and discuss what it took to make their vision a reality. You will also discover how one marketing general says we will survive the death of tracking cookies. All of this and more in the trenches!

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-63-eat-your-own-dog-food-292033

Who are you as a marketer? What is your mission statement, your "manifesto?"

Today, Ardee and Tony unveil their Marketing Manifesto and explain why every marketer should have their own. They also discuss the dangerous marketing trends you should avoid as you create your personal brand, grow you career, innovate, and learn.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-62-marketing-manifesto-redux-292032

Does your website have a privacy policy? Should it? Ardee and Tony talk about privacy fundamentalism and how you can create a privacy policy in less than ten minutes. They also discuss why Public Service Announcements are becoming more popular and the marketing trends worth betting on in 2021.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-61-privacy-fundamentalist-policy-292029

Ardee and Tony are bringing you their impressions of the virtual NIO Summit. Speakers included, Jen Shang, Jay Baer, Brian Miller, and Dan Pallotta. In today's epsode you will learn which speakers had the most fascinating marketing insights and which ideas Ardee and Tony are most excited about testing.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-60-nio-not-the-matrix-summit-2020-292028