It's the battle of the century! In this corner, you have Apple worth approximately 2 trillion dollars facing off against one of the most popular apps in the world, Fortnight with over one BILLION downloads. At stake is Apple's 30% fee for developers using their app store. This week, Ardee and Tony discuss what Apple and Fortnite's fight means for marketers and the creative ways Fortnite is turning Apple's own iconic branding against it.

Check out the show notes here: https://www.getrevue.co/profile/marketing-trench-warfare/issues/marketing-trench-warfare-ep-54-fortnite-fights-like-it-s-1984-281239