Best friends Lindsey Johnson and Liz Eichholz founded the luxurious brand Weezie Towels in 2018. They were both on the cusp of huge changes in their lives… Lindsey was shopping for her wedding registry and Liz needed new towels for her recently purchased home. They both were talking about how the towel hunt was daunting- embroidery times being too long or towel quality being not up to par… and suddenly the discovered a gap in the luxury towel market. Thus they created a go-to brand you could trust and towels that looked as great as they felt. After over a year and a half of product development and customer research, Weezie was born.