Good decision-making starts with seeing your options clearly. In this episode of the Babies and Business Podcast, Avram and Rachel open up a new way to approach business decision-making by using comparison as a guide. From hiring and outsourcing to choosing experts outside your comfort zone, they explain how contrast helps you avoid mistakes, understand what is normal in an industry, and choose what is best for your future. This episode will help you make decisions with more clarity, confidence, and intention.

🎧 Listen now: https://babiesandbiz.com/116

(Show Notes)

• Why comparison is one of the most powerful tools in business decision making
• The height exercise that shows how context shapes meaning
• Avram’s advice to prospects: talk to multiple agencies before choosing one
• How comparing vendors helps you see differences in transparency, pricing, ownership, and value
• Rachel’s bookkeeping story—why she stayed too long and how contrast finally revealed the problem
• Why talking to 2–3 more experts (lawyers, vets, bookkeepers, etc.) leads to smarter choices
• How comparison helps you avoid bad contracts and ask better questions
• The difference between healthy comparison vs. harmful self-comparison
• Using contrast to evaluate people, opportunities, and strategies in business and life
• How comparing options gives you clarity about what’s possible—not just what’s familiar
• Encouragement from Avram and Rachel: you deserve to get the information you need to make the right decision for your future

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