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Episode 116: Aligning Strategy, Tech, & Content to the Buyer’s Journey
In this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah.
In this conversation, we dig into:
đź’ˇ How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy.
đź’ˇ Key sales enablement tools, emerging ABM platforms replacing legacy solutions, and the role of data enrichment tools in optimizing outreach.
💡 Essential content formats—short-form videos, infographics, digital sales rooms, and traditional sales collateral—to support every stage of the sales process.
& more!
#salesleadership #productmarketing #pmm #gtm #b2b #leadership #sales #product #cro #podcast
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By AssetmuleIn this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah.
In this conversation, we dig into:
đź’ˇ How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy.
đź’ˇ Key sales enablement tools, emerging ABM platforms replacing legacy solutions, and the role of data enrichment tools in optimizing outreach.
💡 Essential content formats—short-form videos, infographics, digital sales rooms, and traditional sales collateral—to support every stage of the sales process.
& more!
#salesleadership #productmarketing #pmm #gtm #b2b #leadership #sales #product #cro #podcast