October 10, 2023

Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm

39 minutes

Business development has become a central role for ambitious law firms, regardless of their size. Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer at Porzio and 2023 LMA Treasurer, to discuss his experience in building out a successful BD-focused marketing team.

Andrew shares insights on everything from recruitment, to shaping culture and how he’s bringing lessons from AmLaw 100 and 200 firms to drive growth in a super regional business.

Andrew and Ed discuss:

Andrew’s role, three months in, at Porzio and the main differences between his previous firms and where he is now

The key challenges Andrew is facing right now

Why integrating a business development facet of the marketing team so important for the firm’s growth

The opportunities in a super regional firm from a BD perspective

The key BD initiatives or approaches Andrew is looking to implement at Porzio

The goals for the next 6, 12, 18 months

Advice for marketing and BD leaders looking to integrate a culture of BD in their firm

Where folks can find Andrew at the upcoming LMA conferences

...more

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By Passle

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October 10, 2023

Episode 116 - Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm

39 minutes

Andrew shares insights on everything from recruitment, to shaping culture and how he’s bringing lessons from AmLaw 100 and 200 firms to drive growth in a super regional business.

Andrew and Ed discuss: