Episode # 117. Today we spend time with Adam Brown- Founder and President of Sircle Media. Our discussion covers how Sircle Media helps their clients think about, navigate, and drive their business across social networks. Please follow the Road 2 Retail podcast on Apple podcasts , Spotify our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast at:

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YouTube channel-https://www.youtube.com/@road2retail327. Among the keys points covered today: - The Sircle Team has a focus on brands in traditional brick & mortar distribution. They are very focused on helping drive sales and hit sales velocity hurdles- We spend time discussing 'social interest' versus 'social media'.- The potential risk to an emerging brand of bringing on creative people that may focus more on art than on creative and content that drives the brand- The benefit of working with boutique marketing agencies that do a very few (or one!) thing VERY well versus a larger integrated agency- Key to work with agencies that not only know the social networks, but they know your category. Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!