Have you ever seen House Of Lies?

It’s a TV show featuring witty marketing consultant Marty Kaan and his razor sharp team that do whatever it takes to close big corporate deals.

Well Joe Webb is one person that could outmatch Marty any day with his marketing insights and skills.

First a marketing manager,

Then a car salesman,

..Joe now runs an automotive consultant agency focusing on online marketing to scale car dealerships.

If there is ANYONE who can blow you away with marketing know-how,

..it’s Joe Webb.

He got to where he is now with hard work.

Today Joe and his team maximise dealers’ online efforts through integrating updated technology and upgraded online and offline communication with customers.

Are you a marketing consultant or have an aspiration to be?

This episode is a MUST LISTEN.

Learn how Joe took his skills and segwayed them into a highly successful consulting company.

And listen for the golden step-by-step consulting insights and personal stories he sprinkles in throughout the entire episode.

 

In this episode, you’ll discover:

* the secret behind the EAT formula that Google is always on the hunt for – Expertise, Authoritativeness, Trustworthiness (what every consumer wants regardless of product)

* a genius technique Joe uses to land big-time auto dealer clients with ease (and the simple email technique that sells a lot of cars!)

* the extreme importance behind connecting with each individual client (how to leverage email to be extra personal)

* how to handle customers who don’t exactly know what they want or need (build value in these specific ways and you will earn yourself a lifetime customer)

* why creating a level of accountability in your communication is a perfect way to maximize conversions from any current leads (before jumping in and changing the sales funnel at all)

* the primary stats Joe focuses on when vetting potential clients

Mentioned:

* Dealer Knows – Sign up to his once per month interesting, educational and non-obtrusive newsletter that features videos Joe makes, his writings, and more.

* Joe’s Funny Videos

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: It’s John McIntyre here, the auto responder guy. I’m with Joe Webb. Now, Joe is a really interesting guy and someone who I actually just met recently through a mutual friend and what makes Joe interesting is not like the typical guest on this podcast on interviewing. He is actually a business consultant to what you might call real businesses or brick and mortar businesses at they’re not really on the Internet. Specifically is really working with car dealerships. I also consult a little bit outside. He has some dealers in the communications and brand messaging. How they connect anything to do with you know the end of the day like we talked about on here, how to get more clients, get more customers and grow the business. So, I thought I’d get John and find out what happens in the world of marketing and getting leads in converting those leads out there in the brick-and-mortar world, in the real world and so we have a chat about today. Joe! How are you doing man?

Joe Webb: Good! Thanks for having me.

John McIntyre: Good man, good to have you on the show. So, before we get into the beginning to the sort of nitt...