What are some digital marketing best practices you can focus on right now to grow your brand and your business? What trends should you be aware of and how can you integrate technology to reach your target audience? We are fortunate to have join the program, Petia A. Abdur-Razzaaq, a Digital Marketing Strategist and Principal of The Stylista Group. Petia is also a Google trained certified speaker.

We ask Petia to touch on her best practices, and some of them include:

Having a great Website to drive traffic

Email Marketing (highest return of investment)

Video Content

Conversational Marketing (including the use of chat-bots)

Leverage Social Media

Petia stated that organizations must be able to tailor their digital strategy and engage with their target audience in order to sustain their loyalty. She also emphasized the importance of being able to know your numbers and to analyze the data collected if you want your business to grow and thrive.

Don’t shy away from outsourcing this function or from bringing in outside marketing agencies to customize your marketing strategy. 

To learn more about Petia, visit thestylistagroup.com/

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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Website: dsbleadershipgroup.com/TwinsTalkitUp