Five years ago you could successfully spend two or three bucks for your Adwords clicks,

No matter what industry you were in.

Some people call those the good ole days…

…and other people hire Rob Andolina and call these days the good ole days too.

Because even though those same clicks now cost at least 4 times as much,

A well oiled campaign creates ROI that makes today’s prices negligible.

And that’s what Rob does.

He creates well-oiled, PROFITABLE campaigns.

And not only does he do it with Google Adwords PPC…

Rob handles it all whether on Bing, Yahoo, Google, Facebook, whatever.

But Rob’s not here today to share tips about his prolific PPC chops..

Rob has insights on the latest form of advertising from Google: Click To Call

Click to Call advertising directs mobile web browsers straight to your business line.

It’s a big deal.

If you’re a local business owner, YOU MUST GIVE CTC A GO.

Will it work for non-local businesses?

YES.

Click to Call works worldwide.

Learn the BIG RISKS involved with click to call ads (hint: don’t do it yourself if it’s not your expertise)

Because if you do it wrong, you will lose A LOT of money.

Learn how to make it work for your business.

Also…

Keep your ear out for a killer business idea Rob dishes out.

It’s tried and true and you can literally start today (Rob has friends making 6 figures per month with this model and the best part about it is, it’s easy!)

 

In this episode, you’ll discover:

* the drastic differences between exact, phrase, and broad match keywords (and which are the most important to use for your campaigns)

* the BIGGEST hassles when dealing with CTC campaigns and how to make them far less of a hassle (optimization tips from the guru)

* how PPL (pay per lead) can be made into a very profitable service

* the magic fact that you don’t even need a website when running CTC (a domain and phone number alone will bring you all the success you need)

* what negative keywords are and how to avoid the damage they cause when implemented incorrectly

* the power combo of negative keyword avoidance and a strong CTA (if you have ads out there without CTA’s.. why??)

* the main things people do wrong when they handle their own PPC or CTC campaigns

* how to get UNBANNED from Google Adwords (get back on the good grace list with these simple tips)

Mentioned:

* ClicksGeek – Rob’s Biz

* Ed Stapleton Jr.

Intro and outro backing music: Forever More by CREO

 

Raw transcript:

Download PDF transcript here.

John McIntyre: It’s John McIntyre here, the auto responder guy. I’m here with Robandlena. Now, Rob is a pay-per-click expert specifically with Adwords and he came to me through a good friend of the other mutual friend Ed Stapleton. Ed was actually, I am going to credit Ed with one of the guys who really got me into marketing consulting and doing bigger deals and this was two years ago back when I was adjustment to time when he’s came, so normally just getting start up just sort of just learning the ropes, so having fun, making money, but you know Ed was there and you know we get on the phone, we chatting tips. Ed mostly have the …  he started his new pay-per-click agency and doing really well and Rob his business partner I think coming to...