Do your sellers earn attention before they ask for time?

In this episode of Bridge the Gap, we sit down with Leslie Venetz, founder of a GTM agency, bestselling author of Profit-Generating Pipeline, and one of outbound’s sharpest voices, to rewrite the playbook on modern prospecting. 

We unpack her Earn the Right framework, why most “personalization” is performative, and how to build trust in a noisy market without spamming anyone.

🔑 Key Highlights

• What “earn the right” really means in cold email and cold calls
• Turning features into benefits buyers actually care about
• The line between real personalization and manipulative name-drops
• Coach vs. tell: training reps to think, not template-and-send
• Crafting ICP segments with filters that make messaging relevant
• AI’s role in research and quality control, not copy-paste volume
  
  
  

If you’re a founder, GTM leader, or operator who wants practical outbound playbooks that earn trust first and drive meetings without spam, this one’s for you.

Connect with Leslie- leslievenetz

Sponsor info: 

We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! 

Learn more about Sendoso today at https://www.sendoso.com…   

ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.