In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!

How do you help your customer buy from you?  A lot of times we don’t help our customers … we just try to sell to them. 

In this episode, Bill explains how helping your customers, particularly through education, really sells.  We talk about Agile approaches to Marketing – and that includes using Agile Sprints to develop Educational content, building your 5-year roadmap for education, and much, much more!