Digital Deep Dive - The Digital Marketing Podcast

Episode 12 - Building an active community using Facebook Groups


Listen Later

This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.

We also take a deep dive into some real-world strategies to grow an active community using Facebook groups.

Relevant links from this episode:

  • Instagram testing new features for stories & sharing post comments
  • LinkedIn introduces new campaign audiences
  • Facebook launches new cinema ad format
  • Snap spectacles v3
  • Google ads removing average position metric September 30
  • More than 50% of Google searches are zero-click searches
  • Google Ads optimization score now includes shopping ads
  • Search console shows new types of structured data
  • Deep dive - Building A Community With Facebook Groups
  • As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

    Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

    ...more
    View all episodesView all episodes
    Download on the App Store

    Digital Deep Dive - The Digital Marketing PodcastBy Luke Chapman