Find Your Mojo | Mindset | Entrepreneurship | Coaching | Strategy | Burn Out Prevention

Episode 12: How to build your social media presence and overcome failure, with Girls Guide


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You are literally going to love this episode that I recorded with Girls Guide! It is incredible!!!

We talked all about coping in self-isolation, developing an entrepreneurial mindset, shifting from fear and scarcity to growth, and harnessing personal power.

Girls Guide has been really trying to step up the amount of content they’re producing and treating this time as an opportunity to to tap into things they’ve been avoiding, whether it's bad habits such as negative self-talk, or your health and fitness. This is a chance for us to start taking better care of ourselves, and also to start thinking outside of the box. 

You can use this time to develop a strong relationship with your clients by showing up for them and by offering a solution to the problems they’re dealing with. This will take your clients through the like, know and trust journey, and encourage them to buy from you. Trust is the most important thing in a business relationship. Don’t push for clients; let them come to you naturally.

Mark Zuckerberg, the CEO of Facebook and Instagram, is trying to get the platforms back to what they were created for originally: for people to connect with each other and to build communities. You have to play the game, you can't go against the game because the algorithm will trip you up. The more you connect with others, the more likely the algorithm is to show your post. 

Don't be afraid of failure because it’s an inevitable part of the process. Sarah Blakely, one of the first female billionaires, the CEO and founder of Spanx, grew up with a dad who celebrated failure. Every time her and her little brother came home from school, he would ask them what they failed at that day. if they didn't have anything to say, he would say: “If you didn't fail; it's because you didn’t try hard enough.”

There’s always a space between the stimulus and response. You can’t change a situation; you can only change your response to that situation. Failure is just a learning curve. Successful people aren't standing on a mountain of success; they’re standing on a mountain of failure, and the difference between a winner and a loser is that the winner tries once more. 

Resilience is the most important characteristic and trait you can develop as an entrepreneur. Resilience is like a muscle that you have to work on. Your happiness in life will be dictated by your ability to handle tension.

Make sure to stand your ground when your client challenges your pricing, especially when it gets uncomfortable. You wouldn't settle for a rubbish date; so don't settle for a rubbish client. If you charge below average, your clients might think that your services are below average.

When you're being mean to yourself or your inner critic is speaking out, remind yourself that you'd never speak to your friend like that, or even a stranger. In fact, name your inner critic so that you can disassociate, and say “Thanks (insert name), but I don’t need you right now”.

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Find Your Mojo | Mindset | Entrepreneurship | Coaching | Strategy | Burn Out PreventionBy Find Your Mojo Coaching