In today's episode, we speak with Afif Ghannoum- CEO of BIOHM Health.  BIOHM Health is a firm helping consumers support their overall wellness by helping to optimize their gut health.  Afif shares with us his insights into building a science based brand, the importance of differentiation, some tips on being well organized before attempting to raise money, and some watch outs when you consider whether or not the time is right to go to traditional retail.  Afif also offers his viewpoints on getting started as a DTC business.  We hope you enjoy this episode and pick up a few ideas to help you with your business building journey.

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