Joe Holder wears a few hats as the founder of the Ocho System, a Nike Master Trainer, Head of Performance for WHOOP, Creative Director of Wellness for smartwater, co-founder of System of Service... and that's not even everything! The Ocho System is a philosophy that was formulated during Joe's time at the University of Pennsylvania which promotes productivity and progress through physical wellness, but more importantly encourages a goal of being holistically, and wholly, better. 

Joe and I had a great conversation covering a lot of his concepts like You, LLC , the plant-based gang and how tasting success is when the hard work really starts. Joe's done an incredible job building his own brand(s) as well as lifting up the brands he's been associated with over the years. You'll hear it in the intro, but my favorite thing about Joe is how much he makes me take a step back and think.

https://instagram.com/ochosystem

https://instagram.com/systemofservice

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