Most startups recognize the key role of industry analysts, and the value of getting into their reports.  But they may not understand exactly how (and when) to engage analysts for best results. Now,  the Universtiy of Edinburgh, with analyst relations experts Robin Schaffer and Chris Holscher, have released the results of a groundbreaking study that sheds light on the topic.

We had Robin and Chris on the show to discuss the research, which is based on a survey of 500 startups, VCs, accelerators and industry analysts.

They explained how the study refuted common myths, and shared actionable insights to help startups understand how and when to engage analysts, what to expect and how to improve collaboration and results, including:

Thank you, Robin and Chris, for coming on the podcast and discussing the research.

You can contact Robin Schaffer via her email [email protected].  Feel free to reach out to Chris Holscher on LinkedIn.

To contact Bob Geller about the podcast or features he can be reached at [email protected]

To obtain the report, you can visit either of the following links:

https://www.holscher.one/ssia

www.schafferar.com/ssia