From GM of EMEA at BounceX (now Wunderkind) to his current role as the CRO at Forecast, Rob Massa has turned a unique international business experience into his second CRO role.  In this episode of Revenue Revolutionaries, Dave talks with Rob about how to reduce churn through leading indicator metrics via Sales, CS, and Marketing alignment, the power of strongly communicating the relationship between vision and tactics to employees, and the importance of over-indexing on hiring, onboarding, and training processes.