COMM 346 Internet Marketing

Episode 12: Social Media Application


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Zhu, Yu-Qian, and Houn-Gee Chen. "Social media and human need satisfaction: Implications for social media marketing." Business horizons 58, no. 3 (2015): 335-345.

Marwick, Alice E., and Danah Boyd. "I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience." New media & society 13, no. 1 (2011): 114-133.

Raskin, Victor. Semantic mechanisms of humor. Vol. 24. Springer Science & Business Media, 1985.

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COMM 346 Internet MarketingBy Kafui Monu