COMM 346 Internet Marketing

Finish off Chapter 18 and the course

We cover the first part of text and email marketing

Total Rewards Hype Video - https://www.youtube.com/watch?v=icpaO57p3hg

Payne, Adrian, and Pennie Frow. "A strategic framework for customer relationship management." Journal of marketing 69, no. 4 (2005): 167-176.

Kim, Hyung-Su, and Young-Gul Kim. "A CRM performance measurement framework: Its development process and application." Industrial marketing management38, no. 4 (2009): 477-489.

Cho, C. H. (1999). How advertising works on the WWW: Modified elaboration likelihood model. Journal of Current Issues & Research in Advertising, 21(1), 34-50.

Lambrecht, Anja, and Catherine Tucker. "When does retargeting work? Information specificity in online advertising." Journal of Marketing Research 50, no. 5 (2013): 561-576.

Avi Goldfarb, Catherine Tucker, (2011) Online Display Advertising: Targeting and Obtrusiveness. Marketing Science 30(3):389-404.

Proserpio, Davide, and Georgios Zervas. "Online reputation management: Estimating the impact of management responses on consumer reviews." Marketing Science 36, no. 5 (2017): 645-665.

Malthouse, Edward C., Michael Haenlein, Bernd Skiera, Egbert Wege, and Michael Zhang. "Managing customer relationships in the social media era: Introducing the social CRM house." Journal of Interactive Marketing 27, no. 4 (2013): 270-280.

Argyris, Young Anna, Kafui Monu, YiluZhou, and Yongsuk Kim "Twitter Customer Care: Using Message Tones to Improve Complainants’ Affect“ –Under review JIM (2020)

Applebees social media disaster - https://rlstollar.wordpress.com/2013/02/02/applebees-overnight-social-media-meltdown-a-photo-essay/

Laroche, Michel, Mohammad Reza Habibi, and Marie-Odile Richard. "To be or not to be in social media: How brand loyalty is affected by social media?." International Journal of Information Management 33, no. 1 (2013): 76-82.

Argyris, Y. A., & Monu, K. (2015). Corporate Use of Social Media: Technology affordance and external stakeholder relations. Journal of Organizational Computing and Electronic Commerce, 25(2), 140-168.

Hunicke, Robin, Marc LeBlanc, and Robert Zubek. "MDA: A formal approach to game design and game research." In Proceedings of the AAAI Workshop on Challenges in Game AI, vol. 4, no. 1, p. 1722. 2004.

Ralph, Paul, and Kafui Monu. "Toward a unified theory of digital games." The Computer Games Journal 4, no. 1-2 (2015): 81-100.

Liu, De, Radhika Santhanam, and Jane Webster. "Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems." MIS quarterly41, no. 4 (2017).

Nicholson, Scott. "A recipe for meaningful gamification." In Gamification in education and business, pp. 1-20. Springer, Cham, 2015.

Paw, Marijke JM Chin A., Wietske M. Jacobs, Ellen PG Vaessen, Sylvia  Titze, and Willem van Mechelen. "The motivation of children to play an  active video game." Journal of Science and Medicine in Sport 11, no. 2 (2008): 163-166.

Tan, Jak, Rahul Kumar, and Paul Ralph. "Blending immersive gameplay with intense exercise using asynchronous exergaming." In 2016 IEEE/ACM 5th International Workshop on Games and Software Engineering (GAS), pp. 1-7. IEEE, 2016.

Alter, Steven. "Defining information systems as work systems: implications for the IS field." European Journal of Information Systems 17, no. 5 (2008): 448-469.

Phillips, Barbara J., Jessica Miller, and Edward F. McQuarrie. "Dreaming out loud on Pinterest: New forms of indirect persuasion." International Journal of Advertising 33, no. 4 (2014): 633-655.

Lee, Jung Eun, and Brandi Watkins. "YouTube vloggers' influence on consumer luxury brand perceptions and intentions." Journal of Business Research 69, no. 12 (2016): 5753-5760.

Djafarova, Elmira, and Chloe Rushworth. "Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users." Computers in Human Behavior 68 (2017): 1-7.

Guide to Tick Tok Marketers https://blog.hootsuite.com/tiktok-advertising/

Zhu, Yu-Qian, and Houn-Gee Chen. "Social media and human need satisfaction: Implications for social media marketing." Business horizons 58, no. 3 (2015): 335-345.

Marwick, Alice E., and Danah Boyd. "I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience." New media & society 13, no. 1 (2011): 114-133.

Raskin, Victor. Semantic mechanisms of humor. Vol. 24. Springer Science & Business Media, 1985.

Ends of Chapter 11

Blake, Thomas, Chris Nosko, and Steven Tadelis. "Consumer heterogeneity and paid search effectiveness: A large‐scale field experiment." Econometrica 83.1 (2015): 155-174.

Rutz, Oliver J., Michael Trusov, and Randolph E. Bucklin. "Modeling indirect effects of paid search advertising: Which keywords lead to more future visits?." Marketing Science 30.4 (2011): 646-665.

Skiera, Bernd, and Nadia Abou Nabout. "Practice prize paper—prosad: a bidding decision support system for profit optimizing search engine advertising." Marketing Science 32.2 (2013): 213-220.