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Episode 17: Customer Relationship Management
Total Rewards Hype Video - https://www.youtube.com/watch?v=icpaO57p3hg
Payne, Adrian, and Pennie Frow. "A strategic framework for customer relationship management." Journal of marketing 69, no. 4 (2005): 167-176.
Kim, Hyung-Su, and Young-Gul Kim. "A CRM performance measurement framework: Its development process and application." Industrial marketing management38, no. 4 (2009): 477-489.
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By Kafui MonuTotal Rewards Hype Video - https://www.youtube.com/watch?v=icpaO57p3hg
Payne, Adrian, and Pennie Frow. "A strategic framework for customer relationship management." Journal of marketing 69, no. 4 (2005): 167-176.
Kim, Hyung-Su, and Young-Gul Kim. "A CRM performance measurement framework: Its development process and application." Industrial marketing management38, no. 4 (2009): 477-489.