COMM 346 Internet Marketing

Premium Episode 1: Gamification


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Hunicke, Robin, Marc LeBlanc, and Robert Zubek. "MDA: A formal approach to game design and game research." In Proceedings of the AAAI Workshop on Challenges in Game AI, vol. 4, no. 1, p. 1722. 2004.

Ralph, Paul, and Kafui Monu. "Toward a unified theory of digital games." The Computer Games Journal 4, no. 1-2 (2015): 81-100.

Liu, De, Radhika Santhanam, and Jane Webster. "Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems." MIS quarterly41, no. 4 (2017).

Nicholson, Scott. "A recipe for meaningful gamification." In Gamification in education and business, pp. 1-20. Springer, Cham, 2015.

Paw, Marijke JM Chin A., Wietske M. Jacobs, Ellen PG Vaessen, Sylvia  Titze, and Willem van Mechelen. "The motivation of children to play an  active video game." Journal of Science and Medicine in Sport 11, no. 2 (2008): 163-166.

Tan, Jak, Rahul Kumar, and Paul Ralph. "Blending immersive gameplay with intense exercise using asynchronous exergaming." In 2016 IEEE/ACM 5th International Workshop on Games and Software Engineering (GAS), pp. 1-7. IEEE, 2016.

Alter, Steven. "Defining information systems as work systems: implications for the IS field." European Journal of Information Systems 17, no. 5 (2008): 448-469.

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COMM 346 Internet MarketingBy Kafui Monu