Laroche, Michel, Mohammad Reza Habibi, and Marie-Odile Richard. "To be or not to be in social media: How brand loyalty is affected by social media?." International Journal of Information Management 33, no. 1 (2013): 76-82.
Argyris, Y. A., & Monu, K. (2015). Corporate Use of Social Media: Technology affordance and external stakeholder relations. Journal of Organizational Computing and Electronic Commerce, 25(2), 140-168.

Laroche, Michel, Mohammad Reza Habibi, and Marie-Odile Richard. "To be or not to be in social media: How brand loyalty is affected by social media?." International Journal of Information Management 33, no. 1 (2013): 76-82. Argyris, Y. A., & Monu, K. (2015). Corporate Use of Social Media: Technology affordance and external stakeholder relations. Journal of Organizational Computing and Electronic Commerce, 25(2), 140-168.

Laroche, Michel, Mohammad Reza Habibi, and Marie-Odile Richard. "To be or not to be in social media: How brand loyalty is affected by social media?." International Journal of Information Management 33, no. 1 (2013): 76-82.
Argyris, Y. A., &amp; Monu, K. (2015). Corporate Use of Social Media: Technology affordance and external stakeholder relations. Journal of Organizational Computing and Electronic Commerce, 25(2), 140-168.

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Episode 14: Social Media Strategy

Episode 14: Social Media Strategy