Cho, C. H. (1999). How advertising works on the WWW: Modified elaboration likelihood model. Journal of Current Issues & Research in Advertising, 21(1), 34-50.
Lambrecht, Anja, and Catherine Tucker. "When does retargeting work? Information specificity in online advertising." Journal of Marketing Research 50, no. 5 (2013): 561-576.
Avi Goldfarb, Catherine Tucker, (2011) Online Display Advertising: Targeting and Obtrusiveness. Marketing Science 30(3):389-404.

Cho, C. H. (1999). How advertising works on the WWW: Modified elaboration likelihood model. Journal of Current Issues & Research in Advertising, 21(1), 34-50. Lambrecht, Anja, and Catherine Tucker. "When does retargeting work? Information specificity in online advertising." Journal of Marketing Research 50, no. 5 (2013): 561-576. Avi Goldfarb, Catherine Tucker, (2011) Online Display Advertising: Targeting and Obtrusiveness. Marketing Science 30(3):389-404.

Cho, C. H. (1999). How advertising works on the WWW: Modified elaboration likelihood model. Journal of Current Issues &amp; Research in Advertising, 21(1), 34-50.
Lambrecht, Anja, and Catherine Tucker. "When does retargeting work? Information specificity in online advertising." Journal of Marketing Research 50, no. 5 (2013): 561-576.
Avi Goldfarb, Catherine Tucker, (2011) Online Display Advertising: Targeting and Obtrusiveness. Marketing Science 30(3):389-404.

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Episode 16: Advertising

Episode 16: Advertising