COMM 346 Internet Marketing

Episode 13: Social Media Applications contd


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Phillips, Barbara J., Jessica Miller, and Edward F. McQuarrie. "Dreaming out loud on Pinterest: New forms of indirect persuasion." International Journal of Advertising 33, no. 4 (2014): 633-655.

Lee, Jung Eun, and Brandi Watkins. "YouTube vloggers' influence on consumer luxury brand perceptions and intentions." Journal of Business Research 69, no. 12 (2016): 5753-5760.

Djafarova, Elmira, and Chloe Rushworth. "Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users." Computers in Human Behavior 68 (2017): 1-7.

Guide to Tick Tok Marketers https://blog.hootsuite.com/tiktok-advertising/

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COMM 346 Internet MarketingBy Kafui Monu